Cosmetics sell well - mostly to women. I think we have gotten used to seeing women wearing cosmetics, whether high-end, top of the line from Nordstrom, or just the affordable essentials from K-Mart. Tabloids will sometimes show pictures of movie stars wearing no cosmetics and we go into shock. I think we could easily get adjusted to seeing women without cosmetics but the industry will simply not allow that to happen - ever. What would happen to Avon, Mary Kay, L'Oreal, Estee Lauder, Chanel, Cover Girl, Bobbi Brown, Max Factor, Maybelline, Clinique, Lancome, Lisa Hoffman, and a hundred others? These are huge businesses. Don't even think about it. Though I (and the vast majority of men) can appreciate a woman either way, cosmetics are here to stay.
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