I have this advertisement from something called Green Mountain Coffee. It's one of those gourmet coffee distributors. Nothing wrong with that, of course. They offer a Keurig brand coffeemaker that brews one cup of coffee at $99.95. The coffeemaker is specially designed to accept one-cup packets. The company offers to send you $23.00 worth of packets provided you purchase the brewer. Shipping is free. I already have two brewers (one is still new), but my buying impulses still tell me I should buy. That's not the brewer, of course - it's the Hammer Stradivarius. You can't buy that on impulse unless you've got $3,853,211.00 cash.