Marketing 101

Sometimes, the only thing that will draw a crowd is something truly remarkable or outlandish. A dog with the head of a cat. Or a cat with six legs. Marketing is not as easy as it looks. One never knows what the public will like. One sure thing there is - pretty women. They are ubiquitous. You see them on magazine covers, billboards, newspapers, the internet, etc. Of course, if you own a bar, hire the most attractive female bartenders you can. You can't go wrong, unless the competition does that too. Here's a bartender dressed for the occasion, but without customers. Maybe the bar hasn't opened yet. Who knows?

Einstein and success

I was having lunch with a friend yesterday (Wednesday) noon. I happened to mention that I was going out of town next week - it's the only week between now and December 15 that I can travel. Too much going on in the orchestra business. She wanted to know where I was going and with whom. I told her she didn't need to know but that it was business, not pleasure, and she was not offended. She knows how blunt I can be - besides, she likes me way too much to be offended. Anyway, I told her I would explain with a quote from Einstein. He said the secrets of success were three - imagination, work, and keep your mouth shut. I think it's good advice.