Marketing 101

Sometimes, the only thing that will draw a crowd is something truly remarkable or outlandish. A dog with the head of a cat. Or a cat with six legs. Marketing is not as easy as it looks. One never knows what the public will like. One sure thing there is - pretty women. They are ubiquitous. You see them on magazine covers, billboards, newspapers, the internet, etc. Of course, if you own a bar, hire the most attractive female bartenders you can. You can't go wrong, unless the competition does that too. Here's a bartender dressed for the occasion, but without customers. Maybe the bar hasn't opened yet. Who knows?

Playboy Covers

Linda Brava is a Scandinavian violinist, but you have probably never heard of her. Her name is actually Linda Lampenius. She has a page on MySpace. The unusual thing about Ms Brava is that she has appeared on the cover of Playboy - probably the only classical violinist to ever do so. She began her violin studies at the age of five in Helsinki, Finland. As a teenager and into her early twenties, she was a member and concertmaster of several different orchestras, including the National Opera Orchestra. Then, she moved on to become an actress and a model, including gigs in Baywatch and a stint as model for Bjorn Borg fashions. In April of 1998, she was on the cover of Playboy magazine. She also served on the City of Helsinki's City Council and later was appointed Tourism Ambassador from Finland, in Sweden. In addition, as if that weren't enough, she has her own brand of Finnish Cider!!! (Jennifer Lopez comes to mind). She continues to play, of course, and she plays beautifully. Listen for yourself.